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Valuable advice. I've found the same w.r.t. working at a small company versus an enterprise. I think I'm in the niche carving stage of my career but I have no idea how to sell myself. I'm in the same boat, I can and do operate across that wide swathe of experience as well.

It's been feeling lately like I'm at a crossroads, I either settle down and "specialize" by picking a stack and an "area," or I build my own product.

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I think the sales pitch of the generalist is that they can draw from multiple disciplines to bring in new ideas, or make connections, that the specialist can’t do. The generalist can more easily see the big picture, because they have experience in all the parts that makeup that picture. That means fewer blind spots and unforeseen issues late in the game.

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