The Hottest New Bedtime for 20-Somethings Is 9 P.m

> Today’s 18-to-35-year-olds say they understand the link between sleep and health better than people once did

Maybe the next step is understanding privacy and companies’ unfettered data collection:

> An analysis of over two million total Sleep Number smart bed customers found that

This is outright creepy. A company collecting and profiting from your sleep information.

Despite claiming “privacy is core to [their] mission”¹, they disclose your information to third-parties² while trying to weasel out by saying they don’t sell it “for money”. They use it instead to “[analyze their] marketing effectiveness and providing you with relevant content and advertising”. So it’s for money with extra steps. They continue:

> which may qualify as “selling” or sharing Personal Information for “targeted advertising” under the laws of some states.

Yes, it “may qualify” because that’s what you’re doing.

¹ https://www.sleepnumber.com/pages/legal-privacy-policy

² https://www.sleepnumber.com/privacy-form?opt-out