This, times 1000.
I know setting a price is scary, but it is one of the critical pieces of information for anyone stumbling on your product.
If you are looking for a way to take advantage of traffic but aren't ready for pricing, ask for my email address for your newsletter. That's easier for me to give than my time to "kick the tires" with a free trial.
So you’re the one who actually wants that popup? I guess the world really is coming to an end, I couldn’t imagine a single person who actually thinks to themselves “I wish a popup would happen asking for my email address right now.”
But those popups that show up after I have read a few paragraphs of into can go to hell. I just leave the page when I see this at this point.
We're working this sprint on getting up our "marketing" pricing page.
Would add that to the front page as a stopgap :) if I were you.
must work some of the time
Companies are far more likely to say "We got X people signing up for a mailing list, it must be working", and don't bother whatsoever to measure (a) how many of those signups are just bots and (b) how many potential customers they just turned away by nagging them. I would bet any money that these metrics are either not measured or simply ignored.