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it is $13.99 / month in the US now. $150/year is a lot of money - for a product you can choose not to pay and still mostly use.

I'm skipping 2 hours of ads per month for $15. IMO it's a pretty good deal.

(Assumptions: I watch 10 hours of YouTube videos per week, YouTube shows 30 seconds of ads per 10 minutes of video)

Yeah, $2.99/mo would be a great value.

$13.99/mo is at streamer levels who spend millions on production on top of infrastructure cost and allow you to share (within same household).

$23/mo for family is just plain robbery.