This is silly linkbait. Suffice to say a host of multi-billion dollar companies beg to disagree.
It's just the game of competing polemics. Pro-BigData was last week, and so the pendulum swings.
I should add: next week we should start seeing the Hegelian Synthesis (Aufheben) on this topic, where someone positions themselves as even-handed and purports to explain circumstances where BigData is good, and where it might be a waste.