I know there is a lot of buzz around Google collecting personal info, albeit to give us very targeted ads.
I was searching (in Google Chrome's Incognito mode) for some jquery hover effects when Google Ads stunned me with this http://i.imgur.com/SaCOG.png on the Page 1
Why such an irrelevant ad ? I thought that Google has fairly smart algorithms in place for this. Am I missing something here?
The advertisers have chosen to show the advert to this group of people. I can forsee incognito mode users being targeted more and more for any adverts relating to personal security, cyber bullying and as - in this case personal attacks.
While people think incognito mode makes you anonymous it actually puts you in a sub group of people who are admitting they are highly aware of personal and online safety. The adverts shown will become more aimed at this.
Apparently that organization bought ads for a profile you fit. It does not mean Google thinks you are a victim of assault.
Google doesn't know who you are, so results are not as relevant.
Don't advertisers pay Google to deliver ads to people who are looking for relevant info ?