From Apple's perspective Vision Pro is going to be the next Mac.
So they do believe they will ship enough units over the next few decades.
As for capex, Apple claims 5000 patents cover the Vision Pro so it must be unprecedented for them.
So they do believe they will ship enough units over the next few decades.
As for capex, Apple claims 5000 patents cover the Vision Pro so it must be unprecedented for them.
Meta already has a context aware glass product that is limited and flawed but also paves the way for a magic product 10 to 15 iterations down the line.
If we look at Apple's recent track record, we have the Apple Watch as a success, and Apple TV, HomePod as mostly living deads. Apple coming late to a market and crush it isn't the main pattern anymore IMHO.
https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio...
So definitely a lot of lawyers.