In all honestly, I recently launched two campaigns. One on Meta and one on Google. It's for a niche app I worked on as part of a European Project. Meta went straight up and is giving me good traffic. Google keeps refusing it saying the messaging is unclear. I've been trying for a week to update the messaging and description to make it 'clearer', and they keep rejecting it. After yesterday I gave up on Google, I have no idea what they mean and what they want.