I'd go one step further and say that if a startup can't be bothered to be personal in their dealings with their potential employees, is it really a company that you even want to bother applying too? In my latest search there were jobs that looked great, but since they were with recruiters I was either leery or didnt' bother at all. Too many headaches and hoops to jump through, and in the area I'm in right now it's a buyers market for talent