The longer answer is: Fundamentally, you need to address the fact that there exist a huge number of people in this industry declaring they have masters degrees/phds or years of industry experience, but when pressed they can't write even the simplest of functions.
While we called it out explicitly, some folks seem to miss that "Custom" questions are still fundamentally DS&A leetcode-style questions. I completely agree that "leetcode style" interviews are flawed, but most people don't have a better answer for this problem that still guarantees the person you're hiring actually can code.
We are optimizing for coders that make good choices quickly, and if they can code efficient code to toy CS problems, then you at least guarantee that 1) they can actually code and 2) they can code simple things quickly. Non-coding interviews allow you to hire people who can't do these basic things and therefore guarantee their performance is worse in a production environment.