The researchers quoted were explicit about this:

> OpenAI researcher Harri Edwards tells Quartz that the idea for letting the AI agent flip through channels came from a thought experiment called the noisy-TV problem. The static on a TV is immensely random, so a curious AI agent could never truly predict what would happen next, and get drawn into watching the TV forever. In the real world, you could think of it as something completely random, like the way light shimmers off a waterfall.

The headline is really just inappropriate anthropomorphization.