Dreamweaver did many things, not all of them well, but it was never actively terrible. Over time, its functionality got split out into more apps that didn't actually require people to write web code - a disappointment that shouldn't surprise as Adobe's heart was still w/ print production and never really committed to the development side of things.
I would have expected that after Flash went EOL that more resources would go to the editor, but they just mined it out before going subscription, a dealbreaker that made me seek out Panic's Coda and (later) BBEdit.
I know it still exists in Creative Cloud, but unless you are deep in the Adobe ecosystem, there are better options available.
Adobe never understood this and tried to push web design into PS and AI then killed FW.
I did a double take here before remembering that AI is also the acronym for Adobe Illustrator. I'd totally forgotten about AI!
I'd argue they didn't manage it at all. Almost all of the web focused apps that people think of were acquired as opposed to being developed in-house. Adobe (correctly) recognized that the web was becoming more important and they could play in that space, but the mindset for what these apps were designed to address missed the mark.
A web-focused IDE as opposed to a designer's tool that writes things for you are vastly different in terms of what these apps do and how they work.
What you can do is think for yourself as a dev in that team, would you stick around?
Are paychecks still coming in, and do I still have a mortgage to pay?
And you'd work just as hard, too?
I never said that.
People are uncertain of their jobs (even with promises) and look for work elsewhere.
And even if they stay, they feel their work doesn't matter, and it's hard to work under those circumstances.
Imagine you're one of the top employees working on a product, and that your company announces it's going to acquire a competitive product to yours for $20B and replace your product with that product, and this is looming for 15 months.
Are you still employed there in that group? Are you still an effective employee? How's morale?
So they ended up with the YouTube frontend and mostly Google Video backend?
Yep, Adobe XD was at least something I could use when in a giant 'enterprise' company that already partnered with Adobe on subscriptions and didn't like using any other companies for creative products.
And this is how we all end up using spatulas to drive nails.