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But VR has been going on for a while now. I have a VR headset, I use it occasionally and I love it because it allows things that wouldn't be possible in any other platform. But strapping something on my face is not something I'd want to ever use as my main system. It's like a racing wheel, you use it for some games but it doesn't replace a controller so it's just a very niche product.

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It’s not about that. It’s about if some new fundamental discovery shatters all barriers leaving VR in an uncontested position of technological supremacy. You know, the arguable position of the “smartphone” which apple leads in.

The transition from the PC/laptop has been brutal to the prior entrenched players. I’m inclined to agree with OP that this is a play that is about more about creating options now. Might be that Apple executes the winner and happily cannibalizes itself but it does not want to be in a position where it is 5 years behind in terms of R&D if another company breaks through first.

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