2: The detail oriented software. Look how polished everything looks in Vision OS. It’s just nice to be ‘in’ there.
3: The integration of the software and hardware. Extremely nice handtracking, amazing see-through functionalities, working with a good ecosystem (keyboard, MacBook, trackpads,…)
Those experiences are what makes Apple unique. Not ‘better’ per se. That depends on what you need.
I don't think it is ahead of the competition personally and especially when considering the 7x price I fail to see how it could land with consumers. Having said that I do anticipate Apple will finish the tech in the next few years and it will be a much better buy (both in value proposition and with a lower price) a few years from now.