> I'm honestly not trying to be mean,

Hey, no problem :), I'm just here for the discussion.

> but I'm not sure you understand human psychology in this area. Humans are very consistently swayed by looks over intrinsic value.

I do understand that looks matter to a degree. Some website redesigns does make them much more appealing. But I feel like at best the effects are only temporary. It doesn't take long before the user gets bored and thinks about how ugly it looks, unless the redesign comes with added functionality/feature (which I fail to find in this case).

Moreover, I mentioned earlier that it doesn't seem beneficial for Bing that its redesign is a reminder of its competitor. So I still find their decision puzzling.