Ask HN: What if we didn't care about data breaches?

So many times I've seen headlines that claim N people's records have been exposed via X data breach.

This created a thought I've never really had before.

What if there was no consequences for gaining access to data?

Or put another way.

What if we didn't care about data breaches?

For the most part the only reason we care about data breaches is because identity and authenticity. If society found a more convenient way to address the concerns of identity and authenticity via means that can't be exposed by persisted data or need to be encrypted than there would be no consequences for data breaches.

I get this is like saying "what if money had no value" But to that same point, think about the diffidence between printed bills vs a credit card. I guess this is a closer analogy to my thought. At the end of the day its the medium and that medium's application that is the problem in most cases.