Magic Leap sold 6,000 units in the six months following their initial launch, after planning to sell 1M (later revised to 100K) in their first year.
Someone screwed up marketing. I would have bought one. Never even heard they were on the market. Never saw one in person outside E3, where the line was so long I never got to try it.
Agree. They failed to capitalize on their existing brand awareness. All it would have taken was a coordinated, concentrated, 3-4 week GTM motion leading up to product availability.