Microsoft is paying its way to please developers and Apple is literally spitting on their face.
I've had very bad experience dealing with Apple for the past couple of months. I am maintaining an app developed using Sencha and PhoneGap. Apple suddenly rejects an update, reason cited was 'the app is not dynamic enough'. When I inquire further, they ask me to implement Push Notifications. Implementing Push Notifications is not a problem, its just that I or my client have no freaking idea what data we could Push to the app. There is just no need for such a feature.
It's obscenely preposterous for Apple to dictate what my App should be. I know I should be grateful that Apple has provided me a platform for writing apps (after all its their ecosystem), but I hope they keep in mind that 3rd party developers like me are an asset to them.