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I think Meta's goal is to subvert Google, MS and OpenAI, after realizing it's not positioned well to compete with them commercially.

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Could also be that these smaller models are a loss leader or advertisement for a future product or service... like a big brother to Llama3 that's commercial.

I believe there were rumors they are developing a commercial model: e.g. https://www.ft.com/content/01fd640e-0c6b-4542-b82b-20afb203f...

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