Problem is it doesn’t seem like there’s any way to actually create that business and make any money.
“No haggle” pricing is hardly a differentiator. Many traditional dealers in volume markets have done this for decades now. And buyers who really are willing to pay a premium to not haggle can simply pay sticker and choose to not haggle.
Buyers who are frustrated with the used car experience and have the money to spend buy new cars. These disruptors are left fighting over some slice of buyers in the mid-market using the same limited sourcing ability thousands of other competitors suffer from.
Is this not exactly what Carmax does, as said above?
There are many people who have a social dislike for haggling for anything.
There are many places that offer used merchandise for a fixed price that people shop at, flea markets are fairly unsuccessful in the market for used merchandise. There are many stores that sell jewelry at a fixed price. Stories about people groaning about bidding wars on homes are ubiquitous. And some sellers don't negotiate.
Consumers are consumers, and some cross-section of them will always lack negotiation skills and/or have a distaste for the practice.
Maybe I was a little too strong by saying no one complains since I have not discussed haggling with the entire population. Put simply, I hear people complain about car haggling but not haggling for other things.
As far as you thinking not any of what I said is true; I think you read a whole lot more than I wrote.
People often do want those things.
You do realize the “diamond paint protection” and the other 1000-$2000 of crap on a modest car is all fake — not even from the manufacturer. It’s just gravy after their commission is already baked in.