No one cares but nerds. Normal people just want to get work done.
Nothing in this article explains how they could do that better with Linux. How it would save them time. How it would be easier. It’s entirely focused on how they could replace things they do today with a (possibly worse) equivalent program.
Windows is “free“ to people because it comes with the computer. Unless the software is exclusive to the Mac it’s available on Windows. Most OSS included.
People switch to Mac because it works better with their iPhone. Or because they want to use Logic Pro. Or they want to develop for the iPhone.
People switch to Windows because it has way way more software than anything else. It’s where all gaming outside of consoles is. The hardware is cheaper than a Mac and there are way more options.
Linux has less software people want. Far far fewer hardware options (I mean pre-built machines sold at normal stores). If Linux meant you could save $500 on a computer it might be interesting. But when you can buy a full windows laptop for $250 bucks you’re gonna have a hard time making that argument. The only benefits people tend to tout are intangibles like freedom and control, in exchange for giving up everything you’re used to and fewer software choices.
It’s like arguing that you’re selling the greenest car. That’s nice. And some people will appreciate that. But a lot of people won’t care at all. And if that’s the only argument you have you’re not gonna sell a lot of them.
You need an article on why Linux will make your life so much easier and you just haven’t heard about it before. Proprietary software is not the number one thing holding people back. The number one thing holding people back is they’ve never been given a reason that appeals to them for why they should consider switching.