Map/reduce on log data is absolutely wonderful and opens new worlds of answers that you can only dream of. A Hive workflow is fantastic for parsing log data. You can answer any question, and even GRAPH any answer from your logs. The insight gained from capturing and processing logs can do wonders for your performance problems, ideas for new uses of your code, and so on.
I hate any approach to engineering that says "you'll never need it, so don't do it"; do it, and discover the great things that some things unlock for you. Burying your head in the sand on this point just limits your ability to unlock unique insight and gain an edge.
I particularly disagree with this because of the flourish at the end of article, where he says there are no exceptions to his advice. Flatly wrong, and if you tell me "don't do it, trust me," I lose a bit of respect for you as a communicator.