It's incredibly annoying, and i say that with a an interest art, the abstract, cool concepts etc. but i want to see sites and interfaces with "actual messy real life content" not just one big image or whatever idiotic whitespace hell everyone's doing with way too much scrolling on Awwwards, Behance, Httpster, Gsap etc.
It's relatively easy to make a big font, a big picture and a 3d effect look cool, much harder to present 15+ items on one page and create a cool visual narrative around it that both grabs attention and lets the user go solo if he wants to without scrolling two miles.
I feel like a few newspapers were okay examples of this 5-10 years ago, but now they've also gone whitespace crazy.
We need a site like "Real life UX" or "Actual usable design" inspiration.
There's no money in making a thing that works well, only in making things that look good. Effectively 100% of people who are using software are using it for things that fundamentally don't matter, so why should they care if the functionality is shit? Personal computers and phones are fashion statements, not useful devices. Business computers and phones exist to facilitate the bullshit jobs that employ the majority of the white-collar population. Follow the money; nobody with money cares.
I'd boil it down further and say it's a focus on short term gains over long term gains. If the pan flashes, that's a win, full stop. When the pan stops flashing and people don't want to use your software because it's confusing, that doesn't matter because they can just flash another pan.
I work in a company building vending machines and such and it's the other way around here. Most products are shipped with a pretty mediocre UI because it just isn't valued. The software has to run the machine, vend products to people and don't eat their money.
Amazon, AWS, Salesforce and anything Oracle entered the chat.
More seriously, I think it really depends. People will use and pay large amounts of cash for stuff that solves there problem and does not have a fancy looking UI.
2. Most UX design aren't probably taught. Especially Software User Interface.
3. A lot of Design in that era came from Web. And if we read this article we already know or could guess what web design were like.
4. It is my observation that Tech, or Silicon Valley historically speaking learns very little about history of their industry. Unlike many other discipline, things comes and goes like fashion industry. Combine with Hype machine and VC money. Apart from Politics or Finance there is no other industry that contains as much noise as Tech.
5. Conservatism ( Not politics ) is generally not well accepted. Finished Software is not appreciated. And if you cant improve, or remake something, there is no way you can move up the ladder. The fundamental of not doing anything hype or large changes is against Resume Driven Development model.
Prior to that, deviations from established standards (layouts, colors, logic) were seen as unprofessional and tasteless. Things like buttons with unusual colors made software look like a shareware hobby project downloaded from Tucows, and nobody wanted their product to trigger these associations. Premium software made for Windows wanted to have the look and feel of Word and Excel.
I'll tell you what happened.
Apple.
I've been saying for years now that Apple is not a tech company, they're a fashion company. Alternatively, they make tech fashionable, which means abandoning function in favor of form.
Actual UX is unimportant. It just has to look nice.
What infuriates me is when other companies then start to copy them. I'm looking at you, Microsoft. With Windows 11, it seems you have forgotten that many of your users stick with you because you're not MacOS. So why would you want to start imitating MacOS?