Building Under Regulation

Apple has handled its response, including the proposed App Store changes, to the EU's DMA with aplomb despite the law being an assault on Apple's brand promise.

Most of the companies that are complaining fall into two categories: # Small companies who did not exist before iPhone and / or will not thrive if an open platform like AppStore goes away # Large companies with their own agenda to push their own platforms (almost always worse for consumer from privacy platforms)

I have no issue with big companies like Google, Spotify, Epic battling Apple but how suddenly so many common users have become open critics of Apple when they have dog in the fight is a victory of PR of those companies.

Quite a long read, but well worth the time.

Sinofsky nails the analysis on EU regulation and provides some interesting insight into how it is to be on the other side of the table.

Also a very apt analysis of Apple’s motivations.