Sure, it might seen unthinkable for this to happen in 2024, but give it more 5 or 10 years and I could see this being something acceptable to the eyes of the average user. I don't like the direction the internet is going :\
There is a single TOS and privacy agreement for all Google services. If you “just” log in to Chrome to synchronize history because “it's convenient”, you also allow everything else, including AdSense and other all-across-the-web tracking. By formally becoming a client, you lose most of legal protections against indiscriminate data collection.
Haven't read "The Internet Con" yet but apparently Cory Doctorow has some ideas what can be done about this direction.
> We can – we must – dismantle the tech platforms. We must to seize the means of computation by forcing Silicon Valley to do the thing it fears most: interoperate. Interoperability will tear down the walls between technologies, allowing users to leave platforms, remix their media, and reconfigure their devices without corporate permission. Interoperability is the only route to the rapid and enduring annihilation of the platforms. The Internet Con is the disassembly manual we need to take back our internet. [1]