I'm not a discerning drinker, but sometimes I'll still order a fancier beer or glass of wine, because... why not? I don't do it often, so I don't mind dropping some extra bucks, and sometimes I experience something new and interesting.
Also, $5 for a pound doesn't really seem like a lot of money. Pasta is cheap in general.
I like the shape and the texture, and it does seem to hold a lot of sauce. By "not particularly discerning" I meant that I'm not a pasta expert and I might well not notice something like it not cooking perfectly evenly, and I wouldn't really know whether there being other equivalent pastas out there that have similar or better features. I'm just familiar with the usual stuff (spaghetti, macaroni, ravioli etc.).