And then when it eventually did allow a gimped version of iTunes charged Apple 30% of all the music and movies sold on it.
If they were being Apple like they would probably have even started charging 20% of the album price of every music CD users ripped to their iPods using iTunes.
And MS was a far more ruthless company. If it wasn’t afraid of anti monopolistic regulation it would have come up with other ideas I can’t imagine in a 1000 years to have absolutely destroyed Apple.