First 3rd party native iPhone application released

Never, if they're smart. Just let hobbyists do their thing.

How's it been working with the AppleTV? I know Apple stripped out a bunch of stuff that wasn't needed by their apps in a software update, but people are still installing 3rd party stuff on it.

They could have started an arms race with the iPhone hackers with their first update, but they didn't really do anything other than force people with hacks to wipe their phone because the OS wasn't image wasn't in a known state. With any luck, that's all they'll continue to do. We'll have to wait and see. AT&T might be a cranky partner.