Yep. I'm willing to pay extra for something dead simple that does what it needs to do and nothing more. No ads or distractions, connecting to sensors over ANT+ "just works", devices are supported for years, and if I think of a useful feature or metric to display I can create a monkey C module in about an hour.
Makes me wish all IOT devices were like that.
My only gripe with them is their segmentation of devices with nearly identical hardware into different segments (e.g. edge explore vs edge 130) and walling off features.