From the close-up shots, you can clearly see them rotating and changing inclination.
By changing inclination they can control the contact surface of the rotating wheels and as a result control the direction of your movement. Very clever and simple but might be dangerous(you wouldn't want to have your pinky stuck between load bearing rotating wheels) and prone to tear and wear due to the high dynamic friction.
However, if there's actually a way to make it sticky or slippery with ultrasound then you can get away with a partial rotation back and forth while turning it sticky in one direction to push the objects in that direction and turn it slippery to reset its own position and get ready for another push. This probably will make it quite safe.