It's very cool, but the guy answer sounds so corporaty that the only thing I hear is: patent, proprietary platforms, restricted use cases, we'll make lots of money and sue anybody even drawing it. Have fun! We mandate it!
That's not quite how I'd describe the terms of patents
And honestly, this videos feels like they show it off because they have to, but have so many restrictions to do so that they must weight every single word.
It doesn't look like they want us to have fun with it.
It looks like it's something they hope to sell us.
If I enter a restaurant, I know they want to sell me food, but I want to think about the food, not the bill. And I appreciate a passionate chef.
You'll see they used to know how to make you feel excited and happy about it.
Well, yeah; they (Disney Research) are a tech company, not a product company, and this is — essentially — a B2B presentation for those big partner companies of theirs who might want to license this technology. They're not talking to consumers; they're talking to businesses who could build this thing into a product of theirs that is then sold to consumers.
When this is in an actual product, they won't be talking about the tech of it at all. Disney Imagineering (the department that builds Disney's theme park rides) tries to make the tech as invisible to the experience as possible. A PR piece about a new Disney ride that used this system, likely wouldn't even mention the floor. It'd just mention that they have "high-fidelity VR immersion" or something like that — and would let guests explain what that entails in their reviews of it.
Sometimes I just want to buy half a kilo of butter, and not caring much about the craftsmanship of Swiss diary producers and whole chain of experts and distributors and their skills and tricks a bit.
If you looked at the video from the studio showing off tech decades ago, you could hear, see and feel the passion.
Also, Disney has patented their inventions since the beginning: https://patentyogi.com/technology/celebrity-patent-walt-disn...
Look at the video showing off this exact tech: https://www.youtube.com/watch?v=YdHTlUGN1zw
You feel like you are part of the family while watching this.
It's a completely different vibe.
Honestly, I feel vaguely threatened by the HoloTile Floor demo tone. The way he answers the question about what's it's going to be used for feels like a parent that doesn't want to reveal something to a child.
Fair enough! I'd just note that Walt was pioneer of content marketing, and I'm sure that was the goal. (This segment was broadcast in the television series Disneyland (1954–1959) in the episode, "Tricks of Our Trade".)
> Honestly, I feel vaguely threatened by the HoloTile Floor demo tone. The way he answers the question about what's it's going to be used for feels like a parent that doesn't want to reveal something to a child.
This one? https://www.youtube.com/watch?v=68YMEmaF0rs Agreed, it's terrible — overscripted, artificial, inauthentic — and a failed simulacrum of what Walt's Disney did above. The only honest part is 2:15-3:00, marred only by the terrible reading of the pretend guest.
Sure, but everyone shouldn't be expected to have the charisma and salesmanship of Walt Disney.
The man is 100% passion and 110% invention.
I've never seen so distant as an adult from a company I used to feel close as a kid.
I'm saying the message format sucks, which for a company specialized in medias, is ironic.
When I watch the video, I don't see the Disney family friendly that I used to love.
I see the corporation that seems to be uncomfortable to invite me to the party they are trying to sell me entries to.
I just have the reflex of clinching my butthole now every time I hear that kind of speech.
It's not the speech of the people that invented the machines, it's a speech written by the lawyers, sellers and executives.
Even Nintendo, which is one of the worst offender in obsessive legal actions manage to actually have creators sharing their vision in their voices about their games.
This video is the opposite of that.
It's possible.
But disney has lost the friendly vibes for a long time.
They still got talent, and that's not nothing.