I should have worded the title better. I have covered what you've said later in the article:

> I must clarify that my complaint isn’t against having mission statements because some of them do make sense and describe the company’s culture and the products they ship.

>> Honest Tea: To create and promote great-tasting, healthy, organic beverages.

>> Patagonia: Build the best product, Cause no unnecessary harm, Use business to protect nature, Not bound by convention.

>> IKEA: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them