I make plenty, and still had my child's school, my ISP, cell phone carrier, and others browbeating me into applying. I even told them I didn't know much about it, but think I probably don't qualify, and they kinda imply 'oh theres other ways.' I did qualify, because my daughter's school is a CEP school. Out of curiosity I did as they were instructing, and sure enough it was approved without issue. Why? What's in it for my ISP and cell provider to give me a discount? Were they receiving more back in kickbacks?
I didn't renew because ultimately I felt guilty, but have to wonder how many people who didn't need it took advantage.
On the plus side, it did allow me to keep Comcast's "secret" $30/mo plan, that they let me keep after it expired.