>Whole house backup batteries are, for some reason much, much more expensive than electric vehicles
It could be the invisible hand of the market. Cynically or un-cynically.
Not being cynical I mean that is the market could be smaller, so they're pricing in the additional overhead per-unit due to having to spin up additional production lines for everything but the storage medium itself.
More cynically, even if the price difference driven by differing, smaller product delivery workflows isn't enough to explain the markup, their market analysis may have shown that the list price that sector can bear is higher. And there could be rebates, tax incentives, etc that they're pricing in so they can "offer" while maintaining their desired profit margin even after these.
It also bears mention that the construction sector is less competition driven. The "payoff" price isn't necessarily the price that a consumer will balk at and find a competitor but the price that the consumer will bear before "value engineering" it out. When you're dealing with home construction prices a relatively large line item like this can slip through unnoticed.