I wonder what kind of viewership they have compared to top linear TV shows? In the US, that's almost all National Football League games. I think last weekend one had ~ 40 million viewers (if I understand the statistics correctly).
Whatever the NFL is raking in through these exclusivity deals for individual games, and whatever Comcast/whatever is paying them, I’m sure they can find a price point for a single unified NFL app that will make them more money.
This is interesting because many actors and other industry players complained that they had no idea if the streaming shows they were working on were big or not, and the streaming companies held out on the data for a long time (and perhaps continue to do so).
I guess I'm guilty of a variant of that, I always have something going on on the TV in my office at low volume, but it's never anything I have to pay the least bit of attention to (it's usually reruns of old TV shows, or multi-season stuff I've seen a zillion times on Hulu), and it's just background noise to break up the monotony.
But I suspect such high numbers for that show means someone is actually watching. It was entertaining enough, but I'm just floored at it being #2 of all the shows they have