Some people (me included) would actually like to have a secure, vetted ecosystem for software that gets installed on my phone (and even my computer). I realize that other people want something different. And think it is reasonable for people to want different approaches for different devices.
Any regulations designed to ensure the "open" model shouldn't prevent the "closed" model from existing. Your comment just seems a bit to heavy handed to my ear.
That being said, it seems to me that Apple's attempt is guaranteed to satisfy no one.