Apple did threaten to cut off Epic's ability to notarize Unreal Engine[0], until ordered not to by the court[1].
[0]: https://www.macrumors.com/2020/08/17/apple-terminate-epic-de...
[1]: https://www.theverge.com/2020/10/9/21492334/epic-fortnite-ap...
In fact they did so deliberately to help them in their court cases.
Luckily the court stopped them retaliating in this case, but it gives me reason to be concerned about expansion of the "it's Apple's device and will always act in Apple's interests over the owner's" mentality from iOS towards Mac desktops.
The one finding in Epic’s favor was that Apple violated California’s Unfair Competition law by preventing Epic from linking to an outside payment method.
Epic could have sued over that at any time.
You can also right click an individual unnotarization .app bundle and select `open`, then affirm your intention in the scary warning prompt.
P.S. The Mac also lets you disable SIP, install unsigned kernel extensions, and rewrite kernel memory to your heart's content. This is admittedly a bit more involved.
Do you think they would notarize a PornHub app?
I wouldn't be 100% confident there. I wouldn't be surprised if porn got through, but plenty of other companies have blocked such content under "security threats".
App Store Review = Content and Quality
Notarization = Safety and Security
It's a protection racket - pay us and we won't flag your app as malware.
Where is the line? Surely at some point, the choice is so unreasonable that Apple has effectively forced developers into "the old rules," thus circumventing compliance with the new rules, which may as well not exist if no developers can afford to play within them...
I never write code for Windows and actively tell any client I have to not use it if they want my product. If they don't want it so much - there are plenty of alternative. If they really want it - they will use the OS I write the app for.
And Apple only allows certain kinds of apps through their notarization process. They can't have pornogrpahy, they can't allow things that could break copyright etc.