The reality is many people use their PC's far differently than they use their phones. When my PC was my primary computing device many of the things I use and pay for on my phone either simply didn't exist, or I would never dream to pay for them.
Also you are missing the point, my phone becomes less useful because I flat out refuse to hand over access to my phone to a company which wishes to abuse that privilege of an alternative store. If they were going to act the way I want them to act, they would have no reason to use an alternative store.