I said: “They want something that reliably gets them from A to B and back, with occasional side trips to C, D and E. They want something that does that in a way that matches their personal style. They want something that isn't going to cost them an arm and a leg to run.”
I did indicate that personal style comes into it, and I don't think that it's not an emotional decision. But there's a reason that Camry, Corolla, and Accord show up in bestselling car lists every year (and similar models elsewhere in the world), and it has nothing to do with "caring about what's under the bonnet".
There is a subset of people who do care about the engine, but they don't do so because they actually know a damned thing about how the engine runs, but because a big engine makes them feel powerful in their oversized pickemup trucks that never carry a load in the bed.
Your assertion that people who buy an iPhone aren't looking at cost for performance is partially correct, but only insofar as most (I mean > 99% of people including people in tech—including myself) wouldn't be able to objectively measure phone performance worth a damn. Anecdotally, I know a number of people who have switched from android devices to iPhones because they see their friends holding onto the same iPhones for years without complaints, yet they can't see the benefit of holding onto their android phones and realize that they may be spending a bit more up front, but are getting more possible useful years of phone updates than had been available in Android until promises made (and several years to see if they are kept) just few months ago.
Yes, I also know people who are enamoured of their Android devices and have their own smugness about what they think that they've gotten over the "sheeple" who buy Apple devices, but most people really don't give a shit about the phone operating system any more than they do about whether the engine in their car is 3, 4 or 6 cylinders (people who by v8s are intentionally buying a v8) or whether it happens to just be a family of hamsters running around underneath—as long as it runs.