The shared persuasion tactics of politics and startups

I think they have to do this. Just recall any politician that has been caught flip flopping on an issue. It makes the appear weak and fickle.

What really matters is: Are the people in the organization subject to epistemic dysfunction? Does the organization pathologically warp the perceptions and emotions of its people to the point of delusion?

In contrast to Drexler et al's idea from the late 80's early 90's, that "hypertext would save the world" from its delusions, social media has just made the organization of information bubbles easier than ever.