> Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps from using notifications for “advertising, promotions, or direct marketing purposes,” but that changes today. Apps can now send marketing notifications when “customers have explicitly opted in to receive them.” Users must also be able to opt out of receiving the ads.
> The change follows a couple incidents over the past two years in which Apple bent its own rules by sending out push notifications that read a lot like ads. Since other companies’ apps could be banned or have their push notification privileges revoked for that behavior, the moves were criticized as another example of Apple getting away with special treatment because it controls the platform.
https://www.theverge.com/2020/3/4/21165087/ios-apple-push-no...
2.5.16 Widgets, extensions, and notifications should be related to the content and functionality of your app.
2.5.18 Display advertising should be limited to your main app binary, and should not be included in extensions, App Clips, widgets, notifications, keyboards, watchOS apps, etc.
After all, topics like this are why we succumb to their curation and App Store monopoly instead of using more open devices.
But with all that said, don’t kid yourself with any thoughts that the “we” in your sentence refers to anything more than a practically immaterially small contingent of nerds. Poll 100 people off the street and for the vast majority of them, a more “open” mobile platform is—at best—some nebulous advantage of owning an Android phone that some dweeby family member ranted to them about. In reality, they are reality not directly making use of any of that “openness”, instead just using a worse, malware-infested iPhone alternative.
And I believe the "we" refers to far more people than you describe. It's ultimately a question of UX.