However, I've learned that the middle managers below C suite are looking at these objectives and justifying their own plans in alignment with this. Whatever the people who actually "do" want to do in 2025, must be in support of this abstract crap that frustrates me.
I've had more success in the last 2 years aligning my wants and interests with those of my middle managing-leadership, as they orient toward the executives.
Executives are often trying to enable with vapid bullshit, and really it just shows they shouldn't talk to the people who "do". I think a better way of approaching the workforce and inspiring loyalty to the org, is to trust a deputy to read you into their particular program area so the high-level executive can come in and speak "to you" at an unexpected/encouraging moment. I've seen that done well, but not all hands messaging - ever.
(All blanket statements have exceptional circumstances where they should be disregarded.)