Freely distributing 20,000 t-shirts to your first 20,000 customers is a nice reward.

But Kagi is missing an opportunity for a huge brand awareness campaign from this.

People who are already really happy with Kagi would become brand ambassadors.

Why isn’t the name ‘Kagi’ found anywhere on the t-shirt design?

People who want to know where it’s from would have to go out of the way to ask the tee wearer.