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Where are the Apartment List supporters coming from? They only have around 300 followers.

EDIT: Could it have been Mike Larsen that caused the swing? https://twitter.com/#!/Marleybonez/status/196998708292894720

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Seems really unlikely, as there is no mention of the "forward your email confirmation" scheme anywhere related to this video.

There are also only 26 likes on the video; if someone was motivated enough by the video to go vote, there's at least a decent chance that he would like the video as well.

I noticed a lot of those tweets promoting the video contained the word "Advertisement" - anyone know where those come from?

As peer comment mentions, though, there's no mention of the confirmation scheme on that video or the related site (assuming no retconning).

http://spnsr.tw/ kicks you to http://sponsoredtweets.com/ so I'd say it's them.

Ah nice, thanks. I probably wouldn't use that, but it's always nice to find out about the tools of the trade.

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