Totally expected turn of events. Apple isn't giving up their 30% app revenue score without a fight.
This is identical to other article to charge up to 27% for non-App Store purchases: https://news.ycombinator.com/item?id=39020365
In a world of stagnant hardware sales, Services is the only growing category for Apple. Say goodbye to AAPL stock prices if this gets serious eroded by sideloading apps, etc.