I don't think PR is an added bonus, I think it's the entire point.
I don't think PR is an added bonus, I think it's the entire point.
If I were a PR person, thinking only about PR (not caring about anything else), the #1 thing that seems obvious is "what do we need to do to have these incidents stop occurring ASAP".
Or they could be just putting on a show like you're suggesting, but that would do a huge disservice from a PR perspective if that results in the underlying issues not being fixed.
"Door fell off airplane during flight" headlines a couple times a month would be some of the worst PR you could possibly have (with the exception of planes crashing, obviously even worse)
they've been through serious air disasters before and have scar tissue from it.
and if it is strictly a pr thing, the auditors go to boeing, take some pr photos, have a beer, and go home, then they deserve to fail.