Gold has a limited supply and has an industrial use, where it is irreplaceable, creating a floor to its price. Bitcoin has no use where it is irreplaceable and thus has no price floor. They are incomparable.
Hell, if it did this maybe we would have more uses for it. That would be cool.
My company works with franchise restaurants in countries with hyper inflation and they use it to hedge their local currency when buying hard goods.
It's definitely being used by people for various purposes, but Bitcoin forks are much easier to spin up than alternate scarce chemical elements.