Revenue - $200 last month (Ad - 80%, Premium Services - 20%) Average time on site: 7 mins Bounce rate: 21% Daily new users: 27%
Business: Its a sub category in a mature and proven industry.
Does he have people counting on him? A wife or children?
What are the benefits of quitting rather than continuing it moonlighting? Does he need to seek funding? Is that a preferable option to continuing on with the job? Might be if his runway isn't all that long after all expenses are counted.
Would he be better keeping the job and plowing the monthly profits into AdWords for the time being?
Don't want to seek funding but want to invest more time in promoting/marketing the product and also launching similar products in other sub-categories...
"Would he be better keeping the job and plowing the monthly profits into AdWords for the time being?" - That makes me think!!