For example, look at all the Facebook posts from older people who repost things like "TODAY IS YOUR LUCKY DAY!!! SHARE AND YOU WILL FIND $10K TODAY!!!" They don't realize it's fake. They don't understand where that $10k comes from. There could be some secret hidden value stream built into Facebook that's promoting this. Maybe I'll find out later. Maybe I'll have to sit through a seminar for a timeshare. Maybe it will all be worth it.
The people who fall for this would fall for anything. The reason why it's so dangerous here, is that the IRS wants tax filing to be free. They've been trying to make it free, actually free, for years. And taxes are something that 100% of Americans have to do. So the market is literally 1*[entire population], annually. But these capitalists keep finding predatory ways to ignore the IRS and FTC. They just need to be fined so substantially that it wipes out a couple years profit. That's the only way the risk will no longer be worth the reward and these companies will stop.