For those of you following along at home, Kaufmann has been developing the ideas here for decades. The paper is less a "here is a new idea" and much more "here is a concise summary of 50 years of work". The words and thoughts seem opaque, but this is case where they actually have concrete and specific meanings. It's worth noting too, that towards the end of the article he outlines experiments that could be used to falsify the theory.
If you want a really hard-core dive into the ideas, then check out his 1993 book, "On The Origins of Order" (ISBN 978-0-19-507951-7).
https://global.oup.com/academic/product/the-origins-of-order...